Miami Enterprise Social Networking Conference on January 23-25, 2012
Ticonderoga Ventures, Inc. announces that Borja Perez, Vice President of Integrated Solutions and Digital Media of Telemundo Media, a division of NBCUniversal, will present at the Social Media Conference taking place on January 23-25, 2011 at the Miami Beach Convention Center in Miami, Florida.
Borja Perez, the VP of Integrated Solutions and Digital Media at Telemundo Media, will share the latest practices on Social@Telemundo initiatives and engaging the Hispanic market via social media. Perez is responsible for all 360-degree Integrated Solutions and Multiplatform Story Telling Strategy at Telemundo Media; driving overall growth of Telemundo’’s Digital Media business. Perez works closely with Telemundo’s Studios, Marketing, Public Relations, Sales, International and Community divisions. He ensures that Telemundo’s Digital Media programs are truly integrated into the network’s growing “Original Content Strategy.” In addition, Perez is charged with identifying trends in the digital media market, seeking growth opportunities for Telemundo Media’s online community and delivering this audience best in breed applications, services, and programs.
Recently, Perez was appointed to lead the new strategic social media unit, Social@Telemundo and digital distribution for Telemundo. Social@Telemundo will focus on delivering its fans across Facebook & Twitter interactive experiences tied to TV programming. With dedicated Social Media resources tied to each of Telemundo’’s shows and novelas, Social@Telemundo aims to take the entire TV viewing process to a more engaging level. Building off the success of its Interactive Broadband Series “Telemundo Live” and mobile social initiatives Telemundo plans to expand its focus on sharing more access to its studios, shows and talent in Spanish and English.
About the Social Media Conference
The Social Media Conference is the leading business convention covering enterprise social networking, business social media, new technologies, strategy and working business models and strategic communications. A list of companies that have previously attended can be found on the website.
For more information, please visit http://www.SocialMediaConference.com
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