Mingle360 to Bring Social Networking Solution to National Retail Federation (NRF) Conference
Published January 4th, 2010
Mingle360 has signed a definitive agreement to bring its social networking solution to the Retail Innovation & Marketing Conference in March 2010, hosted by the National Retail Federation (NRF). More than 400 anticipated attendees will receive sponsor-branded MingleSticks for their real world social networking.
“NRF is pleased to be able to bring a technology partner to the Retail Innovation and Marketing Conference,” said Susan Newman, Vice President of Conferences, NRF. “Mingle360’s product makes a perfect match for the marketing and technology executives attending the event.”
The MingleStick enables attendees and exhibitors to ‘click to connect.’ These connections are then uploaded and viewed online. The online portal (MingleManager) connects people to popular social networking websites such as Facebook, LinkedIn, and Twitter. This connectivity helps build online community around the Retail Innovation & Marketing Conference, thus extending the value and life of the event.
“The Retail Innovation & Marketing Conference is a perfect venue for showcasing the MingleStick technology,” says Dan Coffing, President of Mingle360. “Attendees are looking for innovative marketing solutions and the MingleStick complements this theme. The sponsor of the networking solution realizes great brand awareness and associates their company with an exciting networking technology that integrates with social media. The National Retail Federation is a forward-thinking and wants to differentiate their organization by bringing added value to their events.”
About NRF
The National Retail Federation is the world’s largest retail trade association, with membership that comprises all retail formats and channels of distribution including department, specialty, discount, catalog, Internet, independent stores, chain restaurants, drug stores and grocery stores as well as the industry’s key trading partners of retail goods and services. NRF represents an industry with more than 1.6 million U.S. retail establishments, more than 24 million employees – about one in five American workers – and 2008 sales of $4.6 trillion.
About Mingle360
Offered as a service to event organizers, the Mingle360 solution greatly enhances attendee networking at the event, surpassing business cards with up to date contact information and even facial recognition. It creates ‘buzz’ and excitement at the event and helps differentiate the organization from the competition. For more information, please contact Mingle360 at 703-425-0402 x111.
